Work

 

Falcon Beer

A nature documentary about the nature of the Swedes

Idea

Falcon is better together. But Falcon is also an actual Falcon. A wise and witty all seeing force of nature. What if we could see our own nature through these 120-year old eyes?

So basically

With an animal humanity, we reminded the Swedes they’re social animals. And just like Falcon, better together.

 

Eriksberg Beer

From a self-built darkroom to one of the worlds best meeting places for photography in 90 seconds

Idea

A good story needs a good beer, and a good beer needs a good story. This is the story about two brothers with “a terrible idea” and an incredible courage, building Sweden’s third biggest tourist destination against all odds.

So basically

Eriksberg asked us to tell people about their new collaboration with Fotografiska. So we told them about Fotografiska in a way that told just as much about Eriksberg.

 

Eriksberg

Re-drawing the Stockholm metro

Idea

As one of Sweden’s fastest growing beer brands, Eriksberg wanted people to know what they stand for. Namely, En God Historia (“A good story”), the shared experience over the table and the stories we share over a beer.

We chose to lift the concept through those who make it possible – the restaurants – and invite metro users and Metro readers to not just read about it, but experience it.

So basically

By drawing from the classical subway map, we wanted to meet people where they find themselves mentally. And make their thoughts wander.

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Volvia

How a small car insurance company went all the way

Idea

Volvo’s own insurance company wanted a brand strategy to move from damage compensation to damage prevention. Introducing “Hela vägen” "(“All the way”). A whole-mined, -hearted and whole new idea of car insurance.

So basically

The simplest way of letting your people know that you care “all the way”? Just show it. Hela vägen. We produced 12 home video style-videos, each one reaching up to a million Swedes each and doubling insurance sales within first week.

 

Falcon Beer

We know you’ve missed tv-shop

Idea

If there is anything Falcon fans enjoys as much as a Falcon beer, it’s throwing a barbecue “tillsammans” ( “together”). Unfortunately, the world isn’t really designed for the individualistic Swedes to do things together. So we re-designed it. Produced it. And made it available for a small cost at www.tillsammans.shop.

So basically

People literally bought “Tillsammans”.

 So that you can smell like barbecue even when you can’t.

So that you can smell like barbecue even when you can’t.

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Carlsberg

Can diversity create louder support? Probably.

Idea

Carlsberg is curious. Always improving. But how could they make Swedish soccer supporters curious about the brands partnership with the national team? By asking and exploring questions – that would improve the supporter culture.

So basically

In this first experiment, we gave viewers a whole new perspective of loud. A scientific evidence that greater homogeneity on the stands comes off as louder, both measurably and perceived by the players themselves.

 

Eriksberg Beer

En God Historia

Idea

Sure, Eriksberg is en god historia (a good “story”/”history”) in itself. But after 150 years you get tired of only talking about yourself. So today, Eriksberg offers something more than just another good beer. Powerful and inspiring human stories to share over a beer. Because that’s what we're all, all about.

So basically

Hours of interviews told in 90 seconds.

#6 – A light in the dark

They say you eat with your eyes. But without vision, most can’t even taste the difference between a cherry and a tomato. Welcome to the world of Ulf Nordqvist. This is his story.

#7 – The world’s most appreciated, least known guitar maker

He has built more guitars than Ryan Adams has written hits. In fact, one time he even built one for Ryan Adams himself. This is the story about David Sundberg from a small village in Gästrikland.

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Eriksberg Beer

150 years of brewing in 15 seconds

Idea

Let’s zoom out from the product and focus on the shared experience instead.

So basically

It’s not the etiquette, or the year on the bottle which brings us our Character. When it all comes down to it, it’s the stories we tell, who tell us who we are.

 

Reebok

Be Fitter, Not Bitter

Idea

What if training could help fight online harassment? You can’t reason with internet trolls. So to give a simple answer to a complex phenomenon, we created #BeFitterNotBitter – an invitation for all the haters out there to take out their frustrations at the gym instead of the comment section. After all, fitness affects the brain too.

So basically

We gave people a constructive way of answering to haters – inviting them to participate in classes at local Reebok gyms.

 

Sunfleet Carsharing

Get it together with Sweden’s biggest carsharing

Idea

If modern life is like a puzzle, the Swedes struggle with putting it together (“Få ihop det”).
But putting Sunfleet in the middle of it, we made it a little easier.

So basically

We created a visual manner based on Venn diagrams, filled it with the paradoxical needs and wants of modern life and then filled some 300 screens all over Stockholm with.

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 Vilken bil vill du ha?

Vilken bil vill du ha?

 

Falcon

Re-branding one of Sweden’s biggest beer brands

Idea

We are better together. But more importantly, beer is better together. So when Falcon  asked us for a new, overarching and lasting concept, we created Tillsammans (“Together”).

So basically

We had a lot of fun together. Not to forget, beer.

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 A bag of chips which you don’t have to fight over? What a flipping idea.

A bag of chips which you don’t have to fight over? What a flipping idea.

 

Falcon Beer

The worlds longest summer campaign

Idea

The Swedish summer is hard on the Falcon drinkers favourite hobby: barbecuing. So we placed the grilled online creating the interactive campaign site Grilla4Ever.se. A place where you can enjoy a barbecue and a beer whenever, wherever. And win.

So basically

A man and his grill, united forever. As you enter the site, the time starts to count. The one who hangs around the longest wins…a barbecue. Call it slow-tv or the worlds silliest competition, Grilla4Ever was only as simple as the pleasure of a Falcon.

By the end of the summer people had already spent a few decades on grilla4ever.se – with some cheating on as many as 20 different devices.

Naturally, the trailer for Grilla4Ever was 2 hours long.